
December 2004
In This Issue:
Featured
Events - January Icebreaker - A Bridge Event
Real
Stories - Case Study: Comedy with Impact
Performer
Profile - Pete McLeod: Magical Merriment
Special
Promotions - Target® GiftCard ~ Referral Rewards Program
Effective
Resources - Fundles!
Event
Planning Tip of the Month - How to Set a Theme
News
& Updates - Team & Performer News
Joke
of the Month - Featuring Pete McLeod
January
Icebreaker
Build
off your Christmas services with some fun Events that engage unchurched
visitors and keep them coming back! A January Comedy Event is the perfect
bridge for Christmas visitors - warm guests with laughter, and connect
them with your church in these fun and inviting ways...
The
General Idea
- During
your Christmas services, make an announcement for your January Comedy
Event. Invite your Christmas visitors to attend and mail
them a reminder as your date approaches.
- Bring
the comedian(s) in for a full comedy performance on Friday or Saturday
night, then let guests know that the comedian will also be performing
a small show on Sunday morning at normal services.
- Allow
the comedian to share a short testimony after their set on Sunday
morning.
Target Audience
- Your Christmas visitors and unchurched neighbors.
Location
- Church building or large venue in the vicinity.
Site
Set-Up Ideas
- Round tables with 6 or more chairs each.
- Coffee-house set-up with small coffee tables with
4-6 chairs each.
Decorations
- Theme: Go with a theme like "Icebreaker"
or "Comedy Club" and choose decorations in your theme
(i.e. like snowflakes & glitter or brickwork, etc.). See the
Event Planning Tip section of the eNewsletter below for more ideas.
Volunteers
Needed
- Hospitality: Visitor/welcome table,
ushers, greeters, refreshments.
- Logistics: Set-up and tear-down,
cleaning, parking and security.
- Promotions: Media coordination,
printed materials assembly, distribution and communication.
- Technical: Sound and lighting,
stage hands & manager, production assistant.
- Audience Materials: For tickets,
contact cards/raffle tickets, programs, door prizes.
- Financial: Ticket sales, donations/sponsorships,
fundraising, purchasing.
- Hosting:
Emcees the Event.
Event
Schedule
- Refreshments:
Serve desserts, coffee and cocoa.
- Contest: Hold a contest where
tables compete against one-another for cool prizes. This encourages
cooperation and a certain level of interaction between church members
and visitors.
- Music: Bring in a band that can
play a few "non-churchy" songs. Have them open and close
the evening.
- Entertainment: Outreach Comedy
has performers perfect for all ages. We encourage an evening of
straight comedy--ideally an opening comedian and headliner performance.
- Drawing: Hold a drawing for door
prizes. Have the ticket stubs printed with contact information,
or collect entry forms at the door.
Ideas
& Tools to Get the Word Out
- Door Hangers: Canvass local neighborhoods
with Outreach DoorHangers.
- Direct Mail: Send a postcard mailer
or Outreach ImpactCard to the community and specifically to your
Christmas guests.
- Personal Invitations: Equip church
members with Outreach InviteCards for their friends.
- Banners: Hang an Outreach ImpactBanner
across a main road or pathway.
- Publicity: Send a press release
to local newspapers.
- Radio Ads: Take out airtime on
local radio stations.
- Cross-Promote: Hand out flyers,
make announcements, or purchase ad space at other Events, movies,
concerts, etc.
- Flyer: Leave flyers at local businesses.
- Calendars: Get listed on newspaper,
Internet and radio community calendars.
- Word of Mouth: Utilize word of
mouth whenever possible. Pass the excitement along to your congregation
at Sunday services, etc.
For Outreach communication tools, contact an
Outreach Specialist at 800-991-6011 for more information,
or click here.
Budget
Booster Ideas
- Tickets: Sell tickets by table
or individually. Offer discounts for outreach efforts or for advance
sales to ensure you sell out.
- Program Ads: Sell out ad space
to local businesses in your Event program.
- Door Prize & Food Sponsors:
Solicit local businesses (and church members) to donate items or
food for your Event. Let them know they'll receive thanks in your
program and a mention from stage.
Added
Outreach Impact
- Shared
Tables: Have ushers seat guests at tables. The key is to
try and seat unchurched guests with church members. This provides
an opportunity for community building at each table.
- Come
Back for More Comedy in the Morning! Couple
your comedy night with a brief performance and comedian testimony
at Sunday morning services for added impact.
- Visitor Gifts: Assemble visitor
gift baskets and have them available at the visitor booth when people
sign up. Include a church pamphlet, Bible, and other fun miscellaneous
items in your baskets.
Case
Study:
Outreach
Event
Comedy
with Impact
Event
Basics
Customer
Interviewed: Liz Deissroth
Organization
Name: Impact Community Church
Event
Name: Comedy with Impact
Event
Type: Outreach Event
Event
Dates & Time: Saturday, September 11, 2004 at 7pm. Additional
performances during Sunday morning services.
Event
Location: Held at the church's worship center.
Location
Profile: The church is located in Sacramento, CA.
Attendee
Type: Target audience was 18 and over.
Price
per Attendee: $12 in advance, $15 at the door.
Total
Attendees: 300+, the Event sold out.
Behind
the Scenes Efforts:
Publicity
Tools Used:
- Flyers: Posted around town in various
businesses.
- Invitation
Cards: Left invitation cards at local businesses who donated towards
the Event.
- Sunday:
Announced during Sunday Services for 4 weeks. (Please note: this
is the MOST effective way to motivate your congregation to action--have
the pastor make announcements from the pulpit!)
- Word of Mouth: Relied on word of
mouth and members inviting friends.
- Newspaper: The congregation had
a reporter in their midst with an article ready for print. The article
never made it to the paper because the Event sold out.
Tickets:
Sold advance tickets through the church office, at Sunday services,
and at the door. Strongly encouraged advanced purchase of tickets for
the purpose of giving them away to unchurched friends.
Team
Efforts Included: 31 volunteers.
About
the Event
Event
Purpose:
Outreach
to the unchurched in a non-threatening way.
Event
Content Included:
The house band, a warm-up comedian, headlining comedian, dessert and
refreshments. A book & product table was available after the Event.
Ticket stubs were also used towards a door prize drawing--local businesses
donated items for the drawing.
Decorations:
The
Event was held in the church's high-tech worship center, decorated for
a night club feeling. Guests were seated in round tables of 8. Tables
were decorated with plenty of candles and a unique centerpiece (coffee
cans with a brickwork pattern cutout were used as candle holder centerpieces).
Lines were roped off outside beneath a canopy.
Capturing
Visitor Information:
Response
cards made available.
About
the Comedy Performance
Performer:
Michael jr.
Type:
45-60 minutes of stand-up on Saturday. 10-20 minutes of comedy
with a performer testimony at each Sunday morning service.
Response
to Performer:
"We
loved him! We were in stitches the whole night." - Liz Deissroth
Results
Total
Visitors:
150+
visitors attended the church on Saturday night. The Event sold out several
weeks beforehand.
Overall
Response to the Entire Event:
"We
received an awesome response from our volunteer follow-up meeting. 100%
of them said they'd do the Event again." - Liz Deissroth
Total
Number Salvations:
Salvation
message and altar call not given Saturday night. 3 that Sunday morning.
Additional
Comments
Biggest
Concerns Heading into the Event:
"Timing and planning."
How
These Concerns Were Addressed & Resolved:
"Creativity
of the team working together. Effective delegation & follow up."
How
This Compares with Past Events:
"This was our first event like this. It was phenomenal."
Would
You Do This Event Again?
"Absolutely.
We had an awesome response from both attendees and volunteers."
What
Would You Do Differently Next Time?
"Multiple
shows, multiple evenings, fewer volunteers, serve guests at tables,
space tables out a little more (they were too close), larger venue,
advertising would greatly increase (flyers, radio, etc.), try to get
more free broadcasting because we're a non-profit."
What
Would You Say to People Planning a Similar Event?
"Do
it, but do it right. Don't make it feel churchy. Meet people right where
they are."
Comedy Illusionist
Pete
McLeod
Magical
Merriment
Where are you from, and what was it like growing up there?
I
was born in Kalamazoo, Michigan TWICE! Lived on a small lake and enjoyed
the changing seasons. until I spent my first winter (at age 20) in Southern
California!. I never returned to the land of hypothermia again! The
reason I left Michigan was to join a gospel singing group called The
Heritage Singers. I played lead guitar and sang with the group for 6
years.
After
my stint with The Heritage Singers I finished college and then earned
a Masters degree in Counseling. For a few years I worked for a hospital
as a Patient Counselor.
When and how did you become interested
in magical illusions?
This must be part of my mid-life crisis. Actually, about 20 years ago
or so, a friend of mine made a coin disappear! I was intrigued and asked
him if he would teach me how to do that. He did and it started my hobby
(and now livelihood) in the area of sleight of hand. It is such a fun
thing to learn and even more fun to perform because it is cross generational.
Kids and adults love it and it's an excellent teaching device. I use
sleight of hand/illusion/magic as a "visual aid" in my educational programs
and of course I use it throughout my other shows as well.
How did you become a Christian?
I had a Godly mother. I attended church regularly. I am positive those
influences helped me greatly. But it was when I was about 18 years old
that I met a man who talked to me about Jesus. He spoke about Jesus
as if he lived next door to Him. I was so impressed with what this guy
said, plus, I had been longing and searching for peace and purpose in
my life. I asked Jesus to come into my life and have never, ever regretted
that decision. He gave me direction and a reason to live.
What's your favorite thing about being
a comedian?
Making
people laugh! That answer isn't intended to be a punch line. It's just
that there is so much "heaviness" in the world. People are burdened
and stressed and distressed. I am grateful to have the opportunity to
help people go from distress to "de-stress." To watch people let down
their hair and just enjoy the blessing and benefits of laughter.
What are some of your current struggles
and triumphs?
An
ongoing struggle for me is finding "balance" in my life. Trying to learn
how to "keep all the plates spinning." I'm continually trying to figure
out how to not work all the time, or play all the time, or study all
the time or how to spend enough time with my children. etc. I'm not
sure if/when I will have it figured out. There is soooo much to do in
life and I want to experience it all. but I am learning that that just
might not be possible. So I want to do the best I can with the time
I have.
How do you see the Lord moving through
your Comedy?
In
my educational programs (where I mainly teach students how to make positive
choices in their lives) more than ONE MILLION students have seen my
programs! I would have never dreamed that I would have the opportunity
and privilege to influence so many people.
Also,
in my banquet programs (no matter where I am performing) I always give
a testimony of what God has done in my life. I do this by performing
a rather baffling illusion with a dollar bill and end up telling my
audiences that 4 words changed my life and those four words are printed
on the dollar bill! (IN GOD WE TRUST!) Since I've trusted God with my
life He has put the pieces of my life together in the most positive
of ways!
I
know that it actually shocks people when I talk about God during my
programs. (my non-church programs that is) but I have also received
a great deal of respect and positive response for sharing my testimony.
I thank God for the many opportunities to share.
As
a Christian, how do I deal with the stigma associated with "magic?"
A
few responses to that question:
I don't! For the most part I feel like it would be insulting to my audience
to tell them that the rubber chicken I magically produce, or the egg
I have lodged in my mouth, and/or the rock that I pull out of my shoe
are not in anyway connected with Satan, the occult, or rap stars. I
want to give my audiences more credit for their intelligence.
Sometimes, in my programs, I do a "magic trick" where I actually expose
how it is done- to illustrate the fact that there is a logical explanation
for all the "tricks" I do.
Virtually all the tricks I do are comedic. There isn't even the slightest
insinuation that what I do could/would possibly be associated with darkness.
I am not a Greek scholar. but I do know that one of the words (in the
Greek New Testament) that they use for "Magic" is something like "Pharmakai"
(something like that) and it is the root word that we now use for "Pharmacist."
Many of the "Magicians" in the Bible were what we might call Pharmacists-
or more correctly Drug dealers. They would give people hallucinogenic
drugs so that they (the audience) would see "miracles". when, in reality
what they were doing was getting high on drugs.
This is one of my gifts/talents that I use for HIS glory. I consistently
tell my audiences what God has done in my life. I use my abilities to
point to Jesus. I'm not a Physician. I'm not a Scientist. I am a funny
guy that sings some funny songs, does some pretty cool tricks and makes
people laugh so that they might be receptive to hearing about greater
things. They loosen up and I share my experience of God with them.
Where do you see yourself in the next
ten years?
If
Jesus hasn't returned I see myself continuing to share my gifts and
talents with people throughout the U.S. and the world. I will just keep
on singing and sharing and hopefully making people laugh as long as
I am able.
What's your favorite Bible verse and why?
Without
a doubt Romans 8:38,39! To me, (with the possible exception of John
3:16) There is enough in those two verses to save the world and show
everyone- everywhere the wonderful love of our Lord and Savior!!! That
God is good. That God is love. That God is gracious and generous!
What do you enjoy doing in your free time?
I
still enjoy writing music and playing my guitar. I love travel. I love
spending time with my kids. I love to read. I love good conversation.
I used to love when the Lakers were a championship team.
What's you're all time favorite gig?
That
is VERY difficult to answer. I've performed in thousands of churches
and schools, I've worked cruise ships from Alaska to Athens. I performed
for ONE person once. I had to "magically produce" a $10,000 watch for
her. I did a show for a lady's 100th birthday party. and I also performed
for 20,000 people at Red Rock Amphitheater in Denver CO. I have had
so many wonderful experiences- from country churches to Civic Auditoriums-
it is difficult to narrow it down to just one performance.
Click
here to read more about Pete McLeod and watch his
video clip!
Monthly
Website Promotion

Receive
a Target® GiftCard!
A
$50 or $100 Target® GiftCard is yours when you schedule your Event*
by December 31, 2004!
Just
mention this ad to your Event Coordinator when you call to book an Event
before December 31st! Toll Free: 1-866-400-2036
A
Perfect Tool for You!
The Target® GiftCard can be used towards:
-
A Door Prize for your Event
-
Resources for your church or ministry
-
A special gift for one of your
valued volunteers
-
For your family and home during
this Christmas season 
When
you schedule an Event of...
- $1000 or more, receive a $50 Target® GiftCard
from Outreach Comedy.
- $2000 or more, receive a $100 Target® GiftCard
from Outreach Comedy.
*Booking minimum required. Offer good on new Events only.
Not valid with any other offer. Must mention offer to Event Coordinator
at time of first contact.
The
Bullseye and Target are registered trademarks of Target Brands, Inc.
All rights reserved. Target is not a participating partner in or sponsor
of this offer.
Referral
Rewards Program
•For
every 3 Referrals*, receive 30% off the average Booking Price, applied
to your next Event.
•For
every 5 Referrals*, receive 50% off the average Booking Price, applied
to your next Event.
•For
every 10 Referrals*, receive a FREE Performance! (Valued up to $2000!)
*Qualifying
Referrals must book an Event, valid on referral's initial Event only,
new clients only, with a minimum Event price of $1000.
Fundles!
Outreach
Comedy Top Talent
+
Outreach Communication Tools
=
A
Successful, Cost-Effective Outreach Event
Outreach
Comedy's top-quality talent, combined
with the best Outreach communication tools available, provide the essentials
for an effective and successful Outreach Event. Capture
their attention with Outreach communication tools, then capture their
hearts utilizing a hysterical and entertaining Outreach Comedy
Performer.
Now
specifically bundled together, "Fundles" combine both these essential
elements into one strategic and specially priced package for a complete,
effective and successful Event. Ask your Event Coordinator about Fundles
and pricing!
Fundles
Include...
•
Comedian & Travel* to your site
•
5,000 personalized ImpactCards™
•
Addressing (Mailhouse)
•
Targeted Mailing (OnTarget™)
•
Bulk Rate sorting
•
Personalized 4'x8' horizontal, 4-color, vinyl ImpactBanner™
•
200 InviteCard™ invitations or 150 DoorHangers™
•
Coordinating ImpactSite™ website
*Price includes
$400 or $800 travel stipend, costs may vary. Speak with an Event Coordinator
for details.
Click
here to read more about Fundles. More
designs available, click
here.

How
to Set a Theme
Name
your Event & Choose a Theme:
Bring
harmony to your Event and create a suitable name and theme, consider
these three elements.
- Target
Audience: Who you're trying to reach
- Message:
What you're trying to convey
- Content:
How your message will be conveyed (comedian, music, movie, speaker,
etc.)
Theme
Types:
- Holiday:
Use a current holiday or other celebration (i.e. - Thanksgiving)
- Audience:
Use your audience demographic (i.e. - Mother Daughter Tea)
- Topical:
Use your message (i.e. - Fishers of Men)
- Locale:
Use a specific location-also great for missions (i.e. - The Great
Wall)
- Story/Song:
Use a story/song (i.e. - Pilgrim's Progress )
- Content:
Use Event content (i.e. - Caffeinated Comedy Night)
Apply
Your Theme to:
Merry
Christmas!
Outreach
Comedy wishes you a bright and merry Christmas. May your
church be filled with the Lord's hope, love and grace this holiday
season.
Many blessings,
The Outreach Comedy Team
Featuring Pete McLeod
"This has been an
emotional week for me. A huge event happened. I have a very small daughter
and this week she started walking! Actually, she started walking because
she got her car repossessed!"
Click
here to read more about Pete McLeod and watch his
video clip!
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